… spirits …
Become a costumer before the 5th June and get your chance to buy one of our unicorn bottles:
We add Kilkerran Sherry and Longrow Red 15y Pinot Noir to the list.
Get your free raffle tickets for any of these bottles and maybe you can buy them at regular retail price.
As some of you might know, THISTLE is a hobby grown out of hand. Meaning it is a one man side business with not enough cash to have everything done by professional companies and that is fine. It is tiring, frustrating, hard,…, but also very educational and comes with unexpected pleasures of achievment. It only takes a ‘bit’ longer to develop certain modern features that everyone has grown used to and considers as minimal requirements.
In my process of developing BOX BIZAR, another ‘little’ project I am running, I managed to get some high-end payment methods in place.
Instead of having your traditional, old school bank transfer, which I still offer, and the sneaky ‘friend to friend’ PayPal transaction to avoid extra costs, which I now have cancelled, I can tell you proudly that Thistle offers officially payments with BANCONTACT and PAYPAL.
To celebrate this personal, historic leap I add a special sample in every order coming in before the end of the week, which is payed by one of these 2 fancy payment methods.
I will communicate elobarately about BOX BIZAR in the near future. For those curious follow us on Instagram. It has something to do with spirits.
Slainté
As announced we will start with a loyalty program to sell ‘unicorn’ bottles. Our second unicorn is ready to be raffled. You can get your hands on a free raffle entry ticket for Springbank Local Barley 2021 on our website.
Just make sure you are an existing costumer before the raffle date, on the 5th of June. You only need to purchase something in the webshop and then you are good to go. The more you buy, the more different types of bottles you buy,… it will all determine your chances in the raffle.
The first unicorn is still a Kilkerran 8yo Port Cask. The winner of the Kilkerran raffle can buy that one for €64.
Our second unicron will be available to the happy winner for only €135.
The seal of the bottle will be broken or the label marked to avoid it ending up at an auction.
Well, good luck every one!
As announced we will start with a loyalty program to sell ‘unicorn’ bottles. Our first unicorn is ready to be raffled. You can get your hands on a free raffle entry ticket for free on our website.
Just make sure you are an existing costumer before the raffle date. You only need to purchase something in the webshop and then you are good to go. The more you buy, the more different types of bottles you buy,… it will all determine your chances in the raffle.
The first unicorn is Kilkerran 8yo Port Cask.
The winner of the raffle can buy this for only €64.
The seal of the bottle will be broken or the label marked to avoid it ending up at an auction.
Well, good luck every one!
The start of a loyalty program
There are these unicorns, these bottles that get very popular among real whisky enthusiast who buy them to try them, compare them to previous releases, enjoy them with friends, …
But collectors and investors are also always on the lookout for these unicorns that do not pass every week. As a retailer and a whisky enthusiast, I enjoy it much better to see these bottles being popped open and enjoyed by as many people as possible.
So as a tiny shopkeeper with very limited allocations, I came up with the following concept to give everyone a fair chance to get their hands on these exclusive bottles.
The keyword will be LOYALTY!
From the 1st of April I will start keeping track of who buys on a regular basis in my web shop. To avoid speculation, I will always use a different focus point to decide your loyalty and the weight (number of entry tickets) you will get in a raffle.
For example: I could have a look at the amount spend during a certain period of time; maybe I don’t look at the amount spend, but rather to the number of bottles purchased or I could look at the number of bottles of non-whisky you have bought at the shop, … In short, no need to try and manipulate your chances. Each raffle will get its own focus point, which I will use to give weight to your account, so this will be different each and every raffle.
For example if I focus on the amount of bottles purchased in the last month to determine how many entries each costumers will get for the upcoming raffle and I give one entry ticket per purchased bottle, it is obvious that the one with the most purchased bottles will have the most entry tickets in the raffle and the highest chance to get picked, but if I would look in the same example at the money spend and give an entry ticket per €100 spend I could get a whole different amount of entries for the same person.
So, it is a key that you are already a costumer. You need to purchase a FREE, entry ticket for each and every raffle, if you like to participate. I will determine the number of entries you get in the raffle depending on the focus point of that specific raffle.
The winner of a raffle gets the chance to buy the bottle at the advertised price. The bottle will be opened, or the label will be marked to avoid it ending up on an auction. I will leave it to the costumer to choose what he prefers. Obviously, I prefer opening it and having a dram together, but that might not always be possible for some of you.
I will also check if people are interested in samples as it is a nice way to give more people at least the chance to have a try. For samples you only already need to be a costumer. I will apply a first come, first served principal.
These unicorns are coming shortly:
