Category: Uncategorized

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Unicorns are coming

The start of a loyalty program

There are these unicorns, these bottles that get very popular among real whisky enthusiast who buy them to try them, compare them to previous releases, enjoy them with friends, …

But collectors and investors are also always on the lookout for these unicorns that do not pass every week. As a retailer and a whisky enthusiast, I enjoy it much better to see these bottles being popped open and enjoyed by as many people as possible.

So as a tiny shopkeeper with very limited allocations, I came up with the following concept to give everyone a fair chance to get their hands on these exclusive bottles.

The keyword will be LOYALTY!

From the 1st of April I will start keeping track of who buys on a regular basis in my web shop. To avoid speculation, I will always use a different focus point to decide your loyalty and the weight (number of entry tickets) you will get in a raffle.

For example: I could have a look at the amount spend during a certain period of time; maybe I don’t look at the amount spend, but rather to the number of bottles purchased or I could look at the number of bottles of non-whisky you have bought at the shop, … In short, no need to try and manipulate your chances. Each raffle will get its own focus point, which I will use to give weight to your account, so this will be different each and every raffle.

For example if I focus on the amount of bottles purchased in the last month to determine how many entries each costumers will get for the upcoming raffle and I give one entry ticket per purchased bottle, it is obvious that the one with the most purchased bottles will have the most entry tickets in the raffle and the highest chance to get picked, but if I would look in the same example at the money spend and give an entry ticket per €100 spend I could get a whole different amount of entries for the same person.

So, it is a key that you are already a costumer. You need to purchase a FREE, entry ticket for each and every raffle, if you like to participate. I will determine the number of entries you get in the raffle depending on the focus point of that specific raffle.

The winner of a raffle gets the chance to buy the bottle at the advertised price. The bottle will be opened, or the label will be marked to avoid it ending up on an auction. I will leave it to the costumer to choose what he prefers. Obviously, I prefer opening it and having a dram together, but that might not always be possible for some of you.

I will also check if people are interested in samples as it is a nice way to give more people at least the chance to have a try. For samples you only already need to be a costumer. I will apply a first come, first served principal.

These unicorns are coming shortly:

Kilkerran 8y Port 2022
Kilkerran 8y Port 2022
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Saint Patrick’s day is coming

Saint Patrick’s Day, or the Feast of Saint Patrick is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c.385 – c.461), the foremost patron saint of Ireland.

We will put some some really excellent, Irish drams in the picture for all you fans.

And to make it more festive we offer up and till Saint-Patrick’s day a 5% off on all Irish Whiskey’s. Use following code when ordering: Paddy’s5

Check out these Irish beauties:

Waterford Cuvée
Teeling Single Pot Still
Teeling Brandy Cask – CS – SC
Teeling Wonders of Wood – 1st Ed. Chipkapin Oak
Waterford Gaia 1.1
Waterford Organic

If you already know these, there still some others to discover on our website from the same distilleries. Check them out, discount is applicable on all of them.

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EXTRA, EXTRA, Read all about it – Woods of Wonder

At Teeling Whiskey we believe in driving the evolution of Irish Whiskey through the creation of unconventional and unique expressions. Our Wonders of Wood Series is part of this innovative mission as we strive to push the boundaries of flavour by using unique styles of wood for maturation.

In partnership with the Tree Council of Ireland, the Wonders of Wood series will help to plant exclusively native Irish tree Species in our own designated acre of land in the Wicklow area of Ireland.

The first edition of our Wonders of Wood bottlings consists of our single pot crafted from a recipe of 50% malted barley and 50% unmalted barley which has been triple distilled in our Dublin distillery and fully matured in virgin Chinkapin American white oak casks. This special release is bottled at 50% abv with no chill filtration.

PRE-ORDER HERE

Tasting notes
Nose: sweet toffee and butterscotch with caramel biscuits and wood tannins

Taste: banana bread and ginger spices dance on the palate with a velvety cream soda coating the mouth

Finish: the wood spice lingers accompanied by dark chocolate and a hint of black pepper

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Marketing at Springbank has always been a bit odd

Well, everyone knows you don’t buy Springbank, Longrow, Hazelburn, Kilkerran or Cadenhead’s because the bottles look so great or fancy. Not sure if the old designer is still around, but as far as the labels can tell, I would expect he still is and taking care of hand drawn labels. I guess he must be well in his eighties by now.

Personally I like it like that. It really gives an authentic, retro look to the ‘less fancy’ bottles of the ‘Mitchell family’. Recently they have announced a similar, ‘weird’ marketing strategy, which I applaud, because the real whisky enthusiast, who drinks what he buys will not give a flying f*** about it, but investors or gift buyers might think differently about it. From now on all core range products from the Springbank and Glengyle distilleries will have no packaging anymore and will appear naked on the shelfs (full article).

The first one we can present to you is Kilkerran Heavily Peated batch 5.

Enjoy while you can. It is rather hard to get decent stock of Springbank/Glengyle products at the moment.